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Copywriting Secrets Revealed |
Attention business
owners...
"What If You Knew The Secret Of The Single
Most Profitable Advertisement In History?"
At last! You can stop losing money
on ads
that don't work... and... start creating online
and offline promotions that generate serious
cash flow for your business...
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John Anghelache
Direct Response Copywriter
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To: Profit-obssessed direct marketers
From: John Anghelache
South of the "Windy City"
Dear Business Owner,
If you would like to find out how world-class advertising
is really created... and... use this secret to
produce promotions that can make you
rich... then this will be the most exciting message you will ever
read.
Here's why...
In 1974, Martin Conroy - then vice president of
BBD&O advertising agency - wrote a sales letter that...
Brought In An Estimated
TWO BILLION DOLLARS
In Gross Revenues!
The letter consisted of two pages printed front
and back. It was mailed in a small No.7 envelope. Industry experts believe no other piece of advertising ever earned as much
money as this letter. You see, it only ran 780
words.
When you divide $2 billion - in gross revenues
over its lifetime - by 780 words that means the letter earned $2,560,000
(that's two million five hundred sixty thousand) per
word.
Conroy was commissioned
to write this letter to sell subscriptions to The
Wall Street Journal. It is considered
the most successful sales letter of all
time. Why? Because it mailed for 28-years straight with almost no changes to the
original copy.
This letter became the legendary "unbeatable"
control.
Year after year it
mailed in the tens of millions. Many tried, but no one beat Conroy's control for nearly three
decades. In the process, it made The Wall Street
Journal the top financial publication in the
country. The publishers became filthy rich.
Martin Conroy etched his name in advertising history... and... carved out a
reputation as perhaps the best modern day copywriter.
The big question is: What was Conroy's secret to writing his blockbuster
letter... and...
How Can You Use The Copywriting
Secret Of The Most Successful Sales
Letter Ever Written To Hit Advertising
Homeruns In Your Own
Business?
Actually, the answer is
simple.
According to insiders, Conroy
did not come up with the sales copy on his own. In fact, by
all accounts, he relied on a little-known "trick" to cheat his way to writing the sales
pitch.
I'll tell you more about that in a
moment.
Before I do, you should know that in 2002
Conroy's control letter was finally beaten. It was beaten in two consecutive tests. In the first
test, Conroy's letter was beaten by less than 10%. However, in the second and definitive test,
it was beaten by 24%. Which means the new letter - written by copywriting veteran Mal Decker -
generated a staggering 24% more sales than the orginal 28-year
control.
The question begging to be answered is:
How did Mal Decker come up with a letter that beat the "unbeatable"
control?
Once again, the answer is
simple.
He used Martin Conroy's copywriting trick to
cheat his way to writing the new control.
Guess what? You, too, can use this secret to
ethically "cheat" your way to producing ads, sales letters, post cards, emails, autoresponders,
landing pages and any other sort of promotional material you can think of. In the rest of this
letter, I'm going to tell you what this
secret is and...
How To
Exploit Its
Profit-Producing Powers!
My name is John "Angel"
Anghelache.
I'm a direct response copywriter. For the past
decade, I've created hundreds of promotions banking tens of millions of
dollars.
A recent campaign brought in over
$25,000,000. Another one flooded
my client with almost $14,000,000 in sales. I've crafted sales messages
resulting in so many sales the client had to shut down the website. Because they couldn't
fulfill the orders fast enough. In the recent past, several letters I've written generated response rates of 28%, 19% and
13%!
In addition, I've been hired and paid to write direct response copy by
some of the
biggest names in the game. Take a look below at what a few of them have
to say about me...
What Legendary
Direct
Marketers Have To Say...
"John is only one of
a handful of new
copywriters on the scene I'd trust.
In fact, I hired him recently to write a sales letter for one of my $6,250
products. He jam-packed the letter with killer salesmanship. I'm delighted with
the results."
Gary C. Halbert,
TheGaryHalbertLetter.com
"When I read the copy John wrote
about my Breakthrough Copywriting Seminar, I became so enthused I wanted to
watch the DVDs all over again!... He 'gets' it -- and if you're lucky enough to
have him write copy for you, you'll profit from it!"
David
Garfinkel,
World Copywriting Institute
""But more than that his sales letter
is pulling sales and making money, which is the real world test. He's an
excellent copywriter."
Dr. Joe Vitale,
Hypnotic Marketing Inc.
"I have to tell you the
bullet copy you just wrote for me
is fantastic. You pack
benefit after benefit into your
copy that practically glued my eyes to
every page from beginning to
end."
Yanik Silver,
Sure Fire Marketing, Inc.
"John knows what he's talking about.
I know, because I hired him! He wrote copy for some of my clients in my
copywriting agency, which produced millions of dollars in sales."
Michel Fortin,
The Success Doctor, Inc.
“John, I can count the number of
copywriters I’ll hire on one hand and still have enough left-over digits to hold
a pencil securely. For the quality, timeliness and hassle-free results you
delivered, I’ll confidently hire you
again."
Peter Stone,
PeterStoneCopy.com
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I'm doing a little "name
dropping" here so you take me seriously. You see, I too use this secret to
shortcut the copywriting
process.
If you learn how to
implement it you will always be able to...
Crank
Out Moneymaking
Promotions Quick And Easy!
Let me tell why this secret takes the guesswork
out of crafting sales messages. And allows you to get breakthrough response rates that
can bring in huge and automatic profits.
Eliminates Writer's Block
Forever
First of all, this copywriting secret
removes all writing obstacles out of your way.
You will never again face a blank page or
computer screen and wonder what to do. Once you know how this secret works you can sit down and
start writing your ad immediately.
There's no more fretting and worrying. No more
wondering what to say first... or... next. You'll know where to start and how to finish your
ads. You'll have the confidence to piece together a promotion that rakes in more money than it costs to
run.
I think this is the only way to really eliminate
writer's block for good.
Write Promotions In Half The
Time
I believe this is the fastest legitimate
way to write advertising copy that works. By using this secret, you will cut your
writing time in half. Maybe more.
You will never feel lost in the process or
unsure of the next step. For this reason, you will move quickly and efficiently through your ad
from the headline to the post script. When you're done, you'll have a piece of copy worth its
weight in gold.
And you'll save a lot of time as a result of using this
secret.
Produce Up To 300% More Effective
Copy
The copy you write using this secret will be up
to three times more effective than anything you could think up on your own. You'll have a
blueprint at your fingertips that practically guarantees your success. You can use this secret
to write brand new copy.
Or you can use this secret to test new copy
against a current control. In either case, your promotion has a better chance to make more
sales and more money.
Model Success
Let me tell you something: You will never write
the best copy possible... if... you insist on creating it in a vacuum. In other words, being too
creative when it comes to sales copy is a bad idea.
Instead, you should find out what's working.
Then model success. Think of it this way: Would you rather create a brand new franchise... or...
just model the successful franchises - like McDonald's? If succeeding is your objective...
then... modeling success is the smartest
thing you can do.
Simple And Easy To
Implement
Perhaps the best part about this secret is how
easy it is to implement. All you do is follow simple step-by-step instructions. Within a couple
of hours you'll know how this secret works.
And you can put it to use the same day. You
don't have to know any technical copywriting stuff. You don't have to get bogged down in
advertising formulas. Heck, you don't need a writing background either. The only thing that
matters is your ability to follow instructions.
As you can tell by now, this copywriting secret
is a good ace to have up your sleeve. If you run or control a profit-oriented online or offline
business... then... this secret is crucial.
Why?
Because it will allow you to come up with great
promotions whenever you want. You'll no longer deal with the usual stress and struggle. Writer's
block will be a thing of the past. You'll cut writing time at least in half. Your ads will
produce up to 300% better response rates. You'll now have a formula for modeling advertising
success.
Bottom line, this copywriting secret
is...
The Most Effective Shortcut
To Producing Sales Copy!
Unfortunately, no one teaches how to use it
properly.
Most of the ad writing instruction out there
does not even mention this secret. The few books that skim by it encourage ad writers to skip it
altogether.
Let's face it: The advertising big guns do not
want average business owners to learn what this secret is. There's no conspiracy to keep it from
you or anything. However, the less you know the better for the ad
agencies.
I'd like to ask you a simple question:
Would you like to discover what this secret is... and... how to use it in your business to
create money making
advertising?
Only someone without a pulse would
refuse.
Because this secret can
transform your advertising from "so-so" into a profit-making machine that never
stops. Insiders agree, Conroy ethically ripped
off - or swiped - the concept and infrastructure of his Two Billion Dollar letter from a letter
written in 1919.
Back then, copywriting
and advertising pioneer, Bruce Barton, wrote a letter promoting the Alexander Hamilton
Institute's Modern Business
Course . Conroy apparently
swiped Barton's letter to create his blockbuster
promotion.
Are you surprised to hear swiping goes on in the
highest echelons of advertising? You shouldn't be. Just about all the top "penslingers" in the world rely on swiping (to
some extent) when writing their ads and sales letters.
The problem for business owners who are not pro
copywriters is two-fold.
First of all, nine out of ten people who try to
swipe do it incorrectly. If you swipe the wrong way you'll land in legal hot water. Your
promotion may infringe on copyright laws and smack of plagiarism. Which almost guarantees a
lawsuit. Second, if you swipe the wrong way your promotion will fail. Swiping is not taught in
advertising and copywriting books. When people try it they make some serious
response-killing
mistakes.
For these reasons, knowing how to swipe the right way is crucial
to your success. And, if you're serious about putting together promotions that work... then...
you're in luck.
Why?
Because I recently wrote a complete course on
how to swipe your way to successful ads. Anyone who wants to write better copy... faster... will
benefit by reading it over.
The course is easy to read. It tells you exactly
what to do step-by-step. I use it when I write copy. You can read the course and listen to the
audios in one evening. Then, the very next day, you can start using this secret to
write killer
copy.
By the way, it's
entitled...
The Copywriting Crash Course
“How To Ethically Cheat Your
Way To Crafting Advertising
Promotions That Produce
Profits On Demand!”
Here's a brief (very brief) overview of what the
course includes...
The Copywriting Crash Course E-Book And
Audios
The e-book and MP3 audios are the "bread and
butter" of the program. I've taken all the filler out and condensed the most important elements
of swiping for profit
into a paint-by-the-numbers process. Each step in the system is
explained.
I include only practical instruction so you can
start writing ads that work right away. Check out a few of the secrets you'll discover when you
go through this material...
Everything you'll ever need to receive the
highest return on your advertising investment is in this course. You can read the e-book in a
couple of hours. Then, to reinforce what you learned, listen to the audios whenever you
want.
But there's
more...
The Bonus Audio
Report
In the bonus audio report I reveal
how you can stay on top of what's working now in
your market. What I mean is this: Right now, countless promotions are running to
sell similar products and services as yours. Some of those promotions are breaking sales
records. Others are doing okay. Still others are bombing.
If you knew - beyond a shadow of a doubt - which
promotions to keep your eye on you'd always have a leg up on the competition. I'll show you my
stealth research and development strategies. Armed with these tricks of the trade, your
promotions will almost always succeed.
Critique
Coupon (valued at
$250)
Besides the course, audios and bonus audio
report, I am including a critique coupon. The critique is worth $250. You see, I charge between
$5,000 and $10,000 to write an ad.
This critique coupon allows you to send me any
piece of advertising. I will put it under the microscope and show you how to improve it's pulling power. You can
send me an ad for any media including: website sales letter, direct mail letter, post card,
emails, etc.
But wait... there's even
more...
The Two Billion Dollar
Bonus
I am going to send you
Martin Conroy's masterpiece sales letter.
You'll get the original
copy he wrote to take The Wall Street
Journal to the pinnacle of financial
publishing success. This is the letter that built an empire. I was not kidding when I said
this secret can make you
rich.
It really can!
Not only that, but I'll
include the actual swipe Conroy referred to when writing the two billion dollar letter. This
promotion - written at the turn of the 20th Century - will illustrate how Conroy swiped crucial
elements and put them in the The Wall Street Journal subscription letter. You'll be blown away
by the sheer genius of his approach.
And... you can
copy what he
did.
In addition, I'll give you Mal Decker's new control that beat Conroy's. This
way you see a side-by-side comparison of how these two legends of advertising
swiped.
You'll see how Martin
Conroy swiped Bruce Barton's letter to write his original control
for The Wall Street
Journal. Then you'll see how Mal Decker used the
same technique to write his control-beater.
Most important, you'll realize how swiping
correctly will help you...
Write Your Own Ticket To
Fame And Fortune!
When you think about it, this entire package is
worth millions of dollars. In
the right hands, the information I'm willing to share with you will create wealth beyond
belief.
I seriously thought about pricing this package
in the $100 range.
It would be a bargain at that price for
sure.
However, I've decided to make it much more
affordable. Because every business owner
deserves this information... and... I didn't want price to be an issue.
Maybe in the near future I'll jack the price up depending on what the market will
bear.
For now, you
can...
Get The Entire Package
For Just... $47!
Considering the potential profits you stand to gain
that's a drop in the bucket.
Listen, I use the copywriting secret I hinted
at on this web page... plus a few others I'll share with you... to produce advertising that generates millions of dollars
in sales.
One recent promotion I wrote resulted in a 10%
response rate for a $2,970.00 product. Another promotion sold out a $5,000-per-head live seminar.
Yet another promotion resulted in an amazing 1,078,64% return on investment
(that's almost $11 for every $1 spent on
advertising) for a subscription-based service.
Here's what my clients had to say...
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"10% Conversion Rate On A
$2,970 Product"
"I just wanted to thank you
for writing our marketing materials (online sales letter, direct mail piece,
autoresponders, phone scripts) for our current project. I appreciate the fact
you took time to learn about my products in detail and did the job right on
schedule. Your copywriting skills and marketing insights were invaluable to the
success of this project. The campaign you created has pulled in an
exciting 10% conversion rate on a $2,970 product. Thank you for all
your help."
Manuel Backus,
FirstHourTrading.com
****************************************
"Sold Out The $5,000-Per-Head Event"
"John is an excellent copywriter with an uncanny ability to sell
high-ticket items. Here's the proof: I hired John to write the website copy for my
May 2006 seminar. Within 35 hours, I sold out the $5,000 per head
event. If you want to make more money from all your promotions hire
this guy.”
Pat O'Bryan,
Director The Milagro Research Institute
*****************************************
"Return On Investment Is A Staggering
1,078.64%"
"Hiring John to write the copy for my membership site has been
very profitable. I wanted to reach a realistic goal of selling 300 slots within the
first couple of months. But with the letter John wrote, I sold 325 memberships in
the first two weeks. My return on investment in John's copywriting services
(so far) is a staggering 1,078.64%. And since there is a recurring
service fee the ROI will grow each and every month."
Dave Moore,
SuperApprentice.com
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I'm not saying you'll get the same results I
do. But, if you apply the copywriting shortcuts revealed in this course, you too can
create the type of online and offline advertising that gets you more customers, more sales and more
profits.
Plus... I'm taking all the risk off your shoulders
with my...
NO-RISK 8-WEEK FULL
MONEY BACK GUARANTEE |
I'm positive anyone willing to implement the strategies in this
program can write better advertising copy. The kind of copy that attracts droves of
new customers... floods your website or business with more sales than you can
handle... and... swells your bottom line profits like crazy.
That's why I'm willing to stick my neck out for you.
If you're a serious business owner, you're going to love this
actionable course on writing killer copy. You'll use the information and see
amazing results. I already know that's what will happen. So I'm more than glad to
put the burden of proof on my shoulders.
Get the course and apply what you discover. Experience the
results for yourself. Then you be the judge. Take 8-weeks to decide if everything
I've told you is true. I think this program will exceed your expectations.
But, if for any reason you're not happy, just say the word.
You'll get a prompt refund with no questions asked. I guarantee it!
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Before you write your
next ad, get this package.
You'll thank me for it
later.
Because once you have this secret in your
possession: you'll never worry about writer's block again... you'll slash writing time by at
least half... your ads will be up to 300% more effective... you'll know how to model success to
put the odds on your side... and... you'll have a repeatable process for crafting the most powerful direct
response advertising for your online or offline
promotions.
It's Easy To Order...
Click on the link below to place your secure
order.
Within minutes, you'll be able to download this
package and start using this ad writing secret immediately. As a direct marketer, you live or
die by the power of your advertising. Discovering how to swipe successful ads - the right way -
will make all the difference in the
world.
Go ahead and order now...
| Order Now By Safe, Secure
Server |
Yes, John, I want to start crafting online and
offline promotions that produce profits on demand right away. I have
read and agree to the disclaimer below.
CLICK HERE TO ORDER
NOW
Disclaimer: Every effort has been made to
accurately represent this product and its potential. Please remember that each
individual’s success depends on his or her background, dedication, desire and
motivation. As with any business endeavor, there is no certain guarantee that you
will earn any money.
|
Sincerely,
John
“Angel” Anghelache
P.S. One more
thing: Here are a few comments from
customers...
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John,
"Are you nuts? Do you realize the 'real' value behind this
course??? Just last week I got a hold of your new "Copywriting Crash Course" and
found it to be worth ten times what you
are selling it for...
I am definitely going to tell my closest friends about it, but you
really should consider raising the price to (at least) $147.00! I can tell by the
quality of this course that you put thousands of dollars of your time and energy
into it and I'm going to keep pestering you every day until you raise the
price.
For Pete's sake John... I'm more than irked right now. You're
making it too easy for anyone to compete against us heavy
players in the copywriting world."
Stephen Davies
CopywritersInstitute.com
*************************
"Your Copywriting Crash Course should be mandatory
reading for ALL copywriters and online marketers, regardless of their experience
level.
It’s powerfully effective, and solely responsible for saving me at
least 5 days worth of frustration and ‘wheel spinning’ on my last copywriting
project. Your ‘break’ technique revealed on Page 30 is one of my favorites. Not
only has it helped me avoid writer’s block paralysis, but I’m now able to crank out
killer sales copy ideas left and right, non-stop.
As a matter of fact, I can’t tell you how many times I’ve found
myself jumping out of the shower (with the water still running!) and scrambling
over to the ‘pen and paper’ drawer in the next room to jot down my new-found ideas
before they left my head. My wife yells at me for the wet footprints and trail of
water droplets, but hey… she’ll get over it. Thanks again."
Marty Crawn
*************************
"I am extremely pleased with the course. It is one
the best investments I have ever made. Thanks to your copywriting crash course
I found writing the copy came very easily. The information you provide is pure
gold."
Teran Dale
*************************
"Hi John,
I'm writing this to give you a massive thanks for over-delivering on the
Copywriting Crash Course. This is the perfect method for business owners to produce
good sales letters without having to spend years studying copywriting or forking
out the thousands of dollars that is required to hire a decent copywriter these
days.
The critique you offer as a bonus is the icing on the cake... I know it will be
worth the investment all by itself.
I'll definitely be recommending this to others."
Josh C.
*************************
"Hey John,
I'm writing to tell you that the material in your Copywriting Crash Course has not
only demystified the process of creating a kick butt sales letter but more
importantly, it helped me quickly create an ad that produced sales. So for that, I
say thank you and if you want to use this as a testimonial....PEOPLE, GET YOUR
HANDS ON THIS MATERIAL."
David Roller, New York, NY
*************************
"Hi John,
I've listened to your program a few times so far.
Wanted to say thanks for the great course. You explain swiping much better than
the other courses I've read (and there's plenty of them).
Instead of just blindly copying successful ads, you show what to look for... how to
spot the emotional hot buttons, the offers, the call to action... that make them
successful. Now it's much easier to model a successful ad, thanks to your
program.
Thanks again."
Phil Spinelli
Spinelli's Nutrition Center
*************************
"Wanna know the hands-down fastest way to write
great copy that you're ever going to find? Get yourself a copy of "The Copywriting
Crash Course" by John "Angel" Anghelache and you'll have everything you need to
write great copy by the end of this weekend."
Vic Pattenaude, Realtor extraordinaire
Ontario, Canada
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| Order Now By Safe, Secure
Server |
Yes, John, I want to start crafting online and
offline promotions that produce profits on demand right away. I have
read and agree to the disclaimer below.
CLICK HERE TO ORDER NOW
Disclaimer: Every effort has been made to
accurately represent this product and its potential. Please remember that each
individual’s success depends on his or her background, dedication, desire and
motivation. As with any business endeavor, there is no certain guarantee that you
will earn any money.
|
__________________________________________________
John L.
Anghelache
Legacy Publishing, Inc.
17566 Merlin Drive
Lowell, IN 46356
Phone: (219)
789-4456
john @
thecopywritingcrashcourse.com
Copyright (c) 2007-2010 John
L. Anghelache. All Rights Reserved.
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